Ukraine has used color in protests before, but it wasn’t the colors of its own flag. Tehran, Iran, J Color in historical protests And in a show of dissent, the Russian embassy‘s facade in Portugal’s capital, Lisbon, was taken over by neighbors who have been projecting the Ukrainian colors on the building, much to the Russian ambassador’s alleged dismay. An abandoned hotel in Moldova was painted in Ukrainian colors. Petersburg, Florida, the Sunshine Skyway Bridge recently embraced alternating blue and yellow colors on its concrete pilings. The Ukrainian flag colors are projected onto the ice prior to the NHL game between the Vancouver Canucks and Montreal Canadiens at Rogers Arena on March 9, 2022, in Vancouver, British Columbia.
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From the Eiffel Tower to the Brandenburg Gate to the Empire State Building, buildings have been lit up in solidarity with the Ukrainian people, much like in 2015, when the colors of the French flag were projected around the world, after a series of shootings in Paris left more than 120 people dead. The Empire State Building, FebruPerhaps the most visible statement, however, has been projections on building facades and architectural landmarks all around the world. And some companies, like Grammarly and Slack, have temporarily rebranded their logos with Ukrainian colors. Kate Middleton, MaAwards season has amplified the fashion trend, but the Ukrainian colors have also found their way onto art murals in Paris, tennis outfits at the Indian Wells tournament in California, even cakes titled “Slava Ukraine” in a Warsaw, Poland, bakery. “It’s about scale, about appropriateness, and about the idea that protests can fit the occasion,” says Benda. Meanwhile, at the SAG Awards, The Morning Show star Greta Lee donned a striking Marc Jacobs blue-and-yellow jumpsuit and at Balenciaga’s Paris Fashion Week show, Salma Hayek wore a half-blue, half-yellow tunic.
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When Kate Middleton and Prince William visited the Ukrainian Cultural Center in London on March 9, she wore a “Ukrainian blue” sweater and a subtle flag pin. Naturally, the level of subtlety can vary wildly. “It’s also an extremely obvious way with no subtlety to it.” Greta Lee at the Screen Actors Guild Awards, Februr From fashion to buildings Whichever camp you’re in, however, “it’s a perfect way to send a message,” says Benda.
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In most cases, the wave of Ukrainian colors could be read as a sign of support for the Ukrainian people and in some instances, like the Russian woman who was spotted wearing a blue shawl and a bright yellow leather jacket on the metro, it could be interpreted as a symbol of quiet protest against the Russian invasion. It’s also oozing with cultural connotations and symbolism: think pink for the feminists, or the rainbow for the LGBTQ+ movement. “Because it’s so simple and symmetrical, it can be used almost anywhere, and it’s very recognizable now that we know it.”įor Benda, the benefit of color is that it transcends language barriers.
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The Brandenburg Gate illuminated with Ukrainian flag colors, Febru“ lends itself so well to so many design disciplines,” says Camille Benda, head of costume design at California Institute of the Arts, School of Theater, who recently wrote a book about the visual language of protest through history. And while it may seem trivial, the practice is rooted in a centuries-old tradition of using color for protest. Kyiv, MaTwenty days into a war that has killed and injured thousands of Ukrainians and destroyed upwards of $100 billion worth of infrastructure, color has become a powerful communication tool. From light projections on global landmarks to celebrities on the red carpet to companies updating their logos, people around the world have turned the Ukrainian flag colors into a symbol of solidarity and quiet resistance.
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Ever since Russia invaded Ukraine on February 24, the colors of the Ukrainian flag have been popping up everywhere we look.